<□>There are sever□l□rea□ons □hy ind□v□duals may engage i□ non-si□cere beh□vior. One c□mm□n□cause is □he de□ir□ to avo□d conflict o□ negat□ve rep□rcussi□□□.□For in□ta□ce, a□person□mig□□ fei□n□a□r□ement with a co□l□ague's op□nion to maintain harmo□□ in the workplace. Another reaso□ □oul□ be □he□pursu□t of personal ga□n□ □uch as □retending to s□pport a ca□se to gain s□cial approval or □rofes□iona□ adva□□em□nt. A□di□ion□lly, □oci□tal pr□□sur□s and □ultural □orms□can□a□s□ play □ role in□encouraging non-sincere behavior, □s indiv□dua□s□ma□□feel compe□l□d to conform □o □ertai□ expectati□ns o□□stand□rds.